August 14, 2025
Encouraging customers to buy multiple related products together is a simple and effective way to increase order value. By packaging complementary items as bundles or kits, you create a more convenient shopping experience while increasing the perceived value of the offer. This also gives you an opportunity to discount slightly without lowering the price of individual items, protecting your margins while moving more products in each sale.
Incentivizing customers to buy more of the same item through tiered pricing structures can lead to significant increases in AOV. Whether you’re selling consumables, accessories, or everyday essentials, volume discounts reward customers for purchasing in larger quantities. This not only increases the value of each transaction but also helps build buying habits that lead to repeat purchases.
Suggesting additional or upgraded products at key moments in the buying journey is a powerful way to grow AOV. Upsells encourage customers to move to a higher-value version of a product, while cross-sells introduce relevant add-ons or complementary items. When timed correctly—such as in the cart or during checkout—these offers can significantly increase revenue without disrupting the shopping experience.
Offering free shipping at a certain order value is a proven psychological motivator. Customers are more likely to add extra items to their cart to reach the free shipping minimum, especially when they’re close to the threshold. By setting this number slightly above your current average order value, you can gently nudge customers to spend more while providing a tangible incentive for doing so.
The moment after a purchase is made is one of the most effective times to present an additional offer. Post-purchase upsells take advantage of the momentum and buying intent that already exists, encouraging customers to add something else to their order before fulfillment. These offers can be delivered on a confirmation page or via follow-up messaging, and because the initial sale is already complete, there’s no risk of disrupting the conversion.
